Adidas recently partnered with Game of Thrones and released a new line of shoes on their website. The shoes come in all sorts of colors and each have their own Westeros-ian theme, such as the Icy Blue White Walker or the Targaryen-specific Fire and Blood. Stehpan Schneider, the Senior Project Manager at Adidas had this to say about the collaboration:
“When you look at Adidas and HBO, or Game of Thrones particularly, you have two powerhouses and two iconic brands. We wanted to bring a sports icon and blend that with a cultural icon to create a really powerful and meaningful story.”

Big name companies such as Adidas don’t make moves like this very often so it is very unique in its own way. It was surely a power move and I am sure it will be of great success. Head on over to their website and you cant miss it.