3 Dimensional advertising is a great way to capture the audiences eye. A standout concept such as this Adidas blow-up shoe box draws your attention and keeps you intrigued. It takes something small and blows it out of proportion. Being able to see the enhanced details of the cleat and the enormous Adidas logo is nothing short of genius. On top of that, you can read the words “Impossible is nothing” on the top lid of the shoe box. This inspirational catchphrase is just another way to appeal to the audience.