Adidas has just launched its new campaign for FUTURECRAFT.LOOP. This 100% recycled shoes was designed with the current state of our world in mind. In light of the controversy around our planet and the direction it seems to be headed in, Adidas decided to step in and take charge. The first-gen release of the multi-dimensional shoe is now on the market, and they will start being mass-produced by the summer of 2019. Adidas had this to say on the matter:
“FUTURECRAFT.LOOP is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.”
Adidas has stepped up huge with this initiative. Our world is beginning to crumble piece by piece and the only hope my generation has of leaving something behind for our grandkids is if we all start to change our ways. Hopefully other companies follow in their footsteps and begin to create new forms waste-recycling.
Tim's Blog 