3 Dimensional advertising is a great way to capture the audiences eye. A standout concept such as this Adidas blow-up shoe box draws your attention and keeps you intrigued. It takes something small and blows it out of proportion. Being able to see the enhanced details of the cleat and the enormous Adidas logo is nothing short of genius. On top of that, you can read the words “Impossible is nothing” on the top lid of the shoe box. This inspirational catchphrase is just another way to appeal to the audience.

The example of 3D advertising I chose to write about was a Safeco Insurance billboard. As you can see, 3 Dimensional advertising takes a concept and expands it so that the viewer has to take a second glance and reassure themselves that there mind isn’t playing tricks on them. I believe that this billboard does a fantastic job exploiting that. As an insurance company they took the idea of “anything can happen” and ran with it. The company stuck the back end of a replica car smack-dab in the middle of the poster and played to the audiences emotions. I mean, how comical is a fake car crash display on a car insurance billboard. Ha. Ha.

On top of that. . . the line “Collisions don’t just happen at home plate” appears to provide further comic relief. As the official home field sponsor of the Seattle Mariners, Safeco attempts to relate to its baseball fanbase.

The advertisement itself might not be the most notable or well designed billboard but id still give it a B+ because lets face it, they hung a car from the side of a building.