Adidas has just launched its new campaign for FUTURECRAFT.LOOP. This 100% recycled shoes was designed with the current state of our world in mind. In light of the controversy around our planet and the direction it seems to be headed in, Adidas decided to step in and take charge. The first-gen release of the multi-dimensional shoe is now on the market, and they will start being mass-produced by the summer of 2019. Adidas had this to say on the matter: “FUTURECRAFT.LOOP is our first running shoe that is made to be remade. It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away.”
Adidas has stepped up huge with this initiative. Our world is beginning to crumble piece by piece and the only hope my generation has of leaving something behind for our grandkids is if we all start to change our ways. Hopefully other companies follow in their footsteps and begin to create new forms waste-recycling.
3 Dimensional advertising is a great way to capture the audiences eye. A standout concept such as this Adidas blow-up shoe box draws your attention and keeps you intrigued. It takes something small and blows it out of proportion. Being able to see the enhanced details of the cleat and the enormous Adidas logo is nothing short of genius. On top of that, you can read the words “Impossible is nothing” on the top lid of the shoe box. This inspirational catchphrase is just another way to appeal to the audience.
The example of 3D advertising I chose to write about was a Safeco Insurance billboard. As you can see, 3 Dimensional advertising takes a concept and expands it so that the viewer has to take a second glance and reassure themselves that there mind isn’t playing tricks on them. I believe that this billboard does a fantastic job exploiting that. As an insurance company they took the idea of “anything can happen” and ran with it. The company stuck the back end of a replica car smack-dab in the middle of the poster and played to the audiences emotions. I mean, how comical is a fake car crash display on a car insurance billboard. Ha. Ha.
On top of that. . . the line “Collisions don’t just happen at home plate” appears to provide further comic relief. As the official home field sponsor of the Seattle Mariners, Safeco attempts to relate to its baseball fanbase.
The advertisement itself might not be the most notable or well designed billboard but id still give it a B+ because lets face it, they hung a car from the side of a building.
Adidas recently partnered with Game of Thrones and released a new line of shoes on their website. The shoes come in all sorts of colors and each have their own Westeros-ian theme, such as the Icy Blue White Walker or the Targaryen-specific Fire and Blood. Stehpan Schneider, the Senior Project Manager at Adidas had this to say about the collaboration: “When you look at Adidas and HBO, or Game of Thrones particularly, you have two powerhouses and two iconic brands. We wanted to bring a sports icon and blend that with a cultural icon to create a really powerful and meaningful story.”
Big name companies such as Adidas don’t make moves like this very often so it is very unique in its own way. It was surely a power move and I am sure it will be of great success. Head on over to their website and you cant miss it.
Within an athletic based company such as Adidas there is a significant amount of money spent on advertising and marketing. As the company creates marketing techniques they also calculate the specific audiences that they will appeal to. In many ad campaigns, such as the one seen above, athletic brands will display amateur athletes with the hope that it will generate further profit for their company. Besides professional athletes, these young kids chasing their dreams are the biggest source of profit that the company has. In todays world our kids have this idea in their mind that if they wear the best they will be the best, and major company’s like Adidas use his to their own advantage.
Year after year we tune in to watch the Super Bowl. Whether its to see Tom Brady win yet another ring, or because your own team has finally gone the distance, or you just turn it on and invite company over for the social thrill of it all, you understand that this game is different. If you are one of the many who justify watching the Super Bowl strictly for entertainment and social purposes, then you probably possess a keen eye for the commercials. Considering the millions of dollars that company’s spend on a 30 second air slot, you would hope the commercials would be fresh, genuine pieces of advertising that would capture your attention for a brief moment and certainly leave you feeling different types of emotion. Lucky for us all, they never disappoint.
This year however, the NFL released an ad of its own in honor of the 100th anniversary of the prestigious league. In light of all the drama that gravitates toward the sport and the league, the NFL wanted to remind the fans why they love the game. In doing so they combine fast-paced action with comedic disaster and it is extraordinary. Whether your dad was the biggest Joe Montana fan, or your son is the biggest Odell Beckham Jr. fan, this ad had true fans captivated the moment you heard “Fumble!” Past legends and current phenoms scrambling around a fancy dining hall as if it were the playground where they first picked up the pigskin.
Throughout the comedic relief and mesmerizing athleticism, there was a part of the ad that not many took note of. In a world where women are finally starting to be acknowledged and appreciated for being themselves, the NFL makes it a point to push those boundaries and involve the likes of Sam Gordon. Gordon, a 15 year old girl who started a football league of her own that has began to flourish of late. Not only is she seen on screen, but she is pictured as the bad*ss who tells Richard Sherman (one of the most feared defenders in the league) that if he wants the ball… he’ll have to “come and get it.” Now, whether you’ve never took in a game before, or whether you’ve never caught one, this commercial does something for you. It could be whatever you wanted it to be. But as far as I’m concerned it was a brilliant success on all accounts.
Tim's Blog 