Super Bowl Ad Spot

Year after year we tune in to watch the Super Bowl. Whether its to see Tom Brady win yet another ring, or because your own team has finally gone the distance, or you just turn it on and invite company over for the social thrill of it all, you understand that this game is different. If you are one of the many who justify watching the Super Bowl strictly for entertainment and social purposes, then you probably possess a keen eye for the commercials. Considering the millions of dollars that company’s spend on a 30 second air slot, you would hope the commercials would be fresh, genuine pieces of advertising that would capture your attention for a brief moment and certainly leave you feeling different types of emotion. Lucky for us all, they never disappoint.

This year however, the NFL released an ad of its own in honor of the 100th anniversary of the prestigious league. In light of all the drama that gravitates toward the sport and the league, the NFL wanted to remind the fans why they love the game. In doing so they combine fast-paced action with comedic disaster and it is extraordinary. Whether your dad was the biggest Joe Montana fan, or your son is the biggest Odell Beckham Jr. fan, this ad had true fans captivated the moment you heard “Fumble!” Past legends and current phenoms scrambling around a fancy dining hall as if it were the playground where they first picked up the pigskin.

Throughout the comedic relief and mesmerizing athleticism, there was a part of the ad that not many took note of. In a world where women are finally starting to be acknowledged and appreciated for being themselves, the NFL makes it a point to push those boundaries and involve the likes of Sam Gordon. Gordon, a 15 year old girl who started a football league of her own that has began to flourish of late. Not only is she seen on screen, but she is pictured as the bad*ss who tells Richard Sherman (one of the most feared defenders in the league) that if he wants the ball… he’ll have to “come and get it.” Now, whether you’ve never took in a game before, or whether you’ve never caught one, this commercial does something for you. It could be whatever you wanted it to be. But as far as I’m concerned it was a brilliant success on all accounts.

Leave a comment