Within an athletic based company such as Adidas there is a significant amount of money spent on advertising and marketing. As the company creates marketing techniques they also calculate the specific audiences that they will appeal to. In many ad campaigns, such as the one seen above, athletic brands will display amateur athletes with the hope that it will generate further profit for their company. Besides professional athletes, these young kids chasing their dreams are the biggest source of profit that the company has. In todays world our kids have this idea in their mind that if they wear the best they will be the best, and major company’s like Adidas use his to their own advantage.